IPA Welcome
Press Releases (PR) are one of the most important communication tools in the press and public relations in general. They are usually businesses, independent professionals such as artists, but also public institutions and agencies, such as prosecutors, pension or ministries, as the basis of their communication with the public or their customers. They constitute an indispensable element in the marketing area, where they are already produced with specific objectives. One of them is such as to promote a new product. Then given a press release is written. Writing press releases just looks at first glance, however, requires in most cases, written, in fact, great experience, language skills, excellent communication skills, logical thinking, knowledge of the technical production conditions and not least a team. Because is a press release before leaving at the end the house, usually first through several hands. For the creation of a press release should therefore adhere to some basic rules, without which it will permanently survive barely, so the final product "press release" is generally acknowledged. Although it sounds trite ma, to master the German language and grammar is essential, but unfortunately can be in PR - the field will find almost daily deterrent counter-examples.
The content of a PM should be sufficiently clear and well structured to inform the customer about all important issues, so that time-consuming inquiries should be totally unnecessary in the rule. But the wording of the title brings an already half the battle, for a really "crunchy" heading provides ultimately for whether the press release by the recipient actually read. One should here also "keep the church in the village" and only go so far as to excite the desired degree of attention.
Content of the text should be smooth and easy to read. This also applies to more difficult issues. Namely, the editor is not always in the trade, which gets the press release as the first in his mailbag. But he decides: "hot or not". After all, every day, the editors often reach hundreds of press releases from all possible areas. Only the smallest fraction of this is found then ultimately returned to an editorial process.
The press release also must identify the sender correctly. The header (in fax form, most important) must conform to the current conditions. In the end it is always advisable to designate an individual as a direct line, which must also be contacted for questions. Maybe you should specify the times of actual accessibility with. The specification of a phone / SMS / mobile phone number and an active e-mail address is, of course.
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