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The work of journalists cover the placement of facts in the form of a message, a report that a photograph of a film or an interview. The purest form here is the classic message in which the reader is informed of news objectively. Whether the message is published here in the print media, on radio and television, the Internet, radio, or a news agency - in any case, they should be free of subjective judgments and reflect truthfully and carefully the information. Most of this pure form of journalism in news agencies and press offices can be found. Even the short messages in the Tagenszeitungen and news programs are often subjective, in many cases colored political or editorial.

The art here is to avoid these influences as possible and transmit the information in a simple way of speaking. a message is to be represented in complex form, the journalist chooses the form of the report. Here, too, may not be present valuations, the report indicated, in an objective representation of the facts again. The classical structure of a report are the famous W-questions that each learned at the journalism school and the first thing you always in a press should follow the workplace: Who? Where? When? What? How? Why? What source? What are the consequences? By answering these questions can thus represent almost every event or situation in any fundamental way of content. All the reports we read on television, in print or on the Internet or see are constructed in this way.

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